Coupons have been a cut above during recession

02/8/2010 | Inc. online (free registration)

Coupon use increased last year for the first time in 17 years, spurred by a 92% increase in online coupon access. Internet distribution is hot, attracting some consumers who never used coupons before and with a predicted redemption rate of about 20%, according to one study. Companies view coupons as a way to "create brand loyalty once the economic dust settles," says Matthew Tilley of coupon processor Inmar.

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