Intel uses social tools to monitor Super Bowl ads

02/8/2010 | Computerworld

After paying between $3 million and $4 million to run two commercials during Sunday's Super Bowl, Intel is turning to social media to figure out whether anyone was paying attention. The company's media team monitored YouTube, Twitter and Facebook during and after the game to get a sense of the buzz their ads were creating. "From a social perspective, the commercials often are a larger [source of] talk than the game," a company spokesman said. "It will be fun to see what people are saying about our commercial."

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