Without NFL approval, the Super Bowl is the Big Game:

02/8/2010 | NYTimes.com

Marketers who are not authorized sponsors of the Super Bowl still link to the event by calling it the Big Game in marketing materials, a strategy spoofed in a Miller High Life campaign. Even those who use the term Big Game can be found to violate NFL rules if they mention the location, stadium or teams.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY