Olson acquires mobile firm MyThum

02/8/2011 | Advertising Age (tiered subscription model)

Ad agency Olson has acquired Toronto-based MyThum in a bid to expand its mobile business. The Minneapolis-based Olson says the deal, its third since last summer, is part of its vision to offer a range of services across markets. "Mobile devices are no longer the third screen, they have become the first," Olson CEO Kevin DiLorenzo commented.

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