3 lessons from social media superstars

02/8/2012 | Ragan.com

Brands such as Coca-Cola, Red Bull and Oreo have built huge followings on social networks, and their successes hold lessons for smaller brands, writes Kevin Allen. While having a huge marketing budget obviously helps, the companies' social outreach is founded on quality content, customer engagement and strong branding -- all tactics that should also work well for smaller brands.

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