3 lessons from social media superstars

02/8/2012 | Ragan.com

Brands such as Coca-Cola, Red Bull and Oreo have built huge followings on social networks, and their successes hold lessons for smaller brands, writes Kevin Allen. While having a huge marketing budget obviously helps, the companies' social outreach is founded on quality content, customer engagement and strong branding -- all tactics that should also work well for smaller brands.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY