How Fox Business Network looks to set itself apart from rivals

02/8/2012 | Adweek

The low-rated Fox Business Network is trying to set itself apart from rival channels by offering a more plain-spoken take on the day's economic news, according to Neil Cavuto, senior vice president for FBN and its much more popular sibling, Fox News Channel. "FBN is like a business field of dreams. If you build it, they will come. I'm not smart enough to know when they will come. I'm waiting. But I'm impressed by the results we've seen," Cavuto said.

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