How to tell if an idea is worth pursuing

02/8/2012 | InnovationTools

Good innovators need to come up with ideas that are commercially viable, but how can you tell which will fly and which will flop? The best ideas address existing problems in disruptive new ways, and have a clear path to profit, writes Chuck Frey, who relies on analysis from author Scott Anthony. "You already know from past experience what types of ideas are likely to be accepted in your organization, and those which tend to go down in flames," Frey notes.

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