As search changes, collaborative SEO looms in the future

02/8/2012 |

Search-advertising spending is predicted to decline as a share of interactive marketing though 2016, as users discover other methods of finding things on the Internet, according to Forrester's Interactive Marketing Forecast. That's all the more reason marketers should be innovating their search-engine optimization to tackle a complex intertwining of content, social media and technology, leading to collaborative SEO, Andy Betts writes.

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