What drives McRib's success?

02/8/2012 | SmartBrief/SmartBlog on Restaurants

McDonald's McRib has grown from just another test sandwich to perhaps the biggest limited-time offering success story. One team of researchers say the company brings the sandwich back when rivals are planning to launch new pork-based items, a claim McDonald's denies; but whatever the reason, McRib wins big buzz each time it reappears on the menu.

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