What drives McRib's success?

02/8/2012 | SmartBrief/SmartBlog on Restaurants

McDonald's McRib has grown from just another test sandwich to perhaps the biggest limited-time offering success story. One team of researchers say the company brings the sandwich back when rivals are planning to launch new pork-based items, a claim McDonald's denies; but whatever the reason, McRib wins big buzz each time it reappears on the menu.

View Full Article in:

SmartBrief/SmartBlog on Restaurants

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Arts Chef Instructor
The Culinary Institute of America
Singapore
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA