Yahoo! looks to fees, commissions over ads

02/8/2012 | Wall Street Journal, The

New Yahoo! CEO Scott Thompson is looking to broaden the portal's revenue base by focusing on income in fees and commissions over advertising, according to this article. In 2011, the Web portal saw 78% of its net income derived from advertising, but shopping transaction fees could constitute a larger share of Yahoo!'s bottom line in the future. On a call with analysts, Thompson said the company's trove of data was the "single most underrated, underappreciated and underused asset."

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Wall Street Journal, The

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