Column: How to capture the first-time cruiser market

02/8/2013 | Travel Research Online

Persuading noncruisers to take their first voyage lies in informing them about the benefits of cruising and providing facts to overcome common objections, writes travel-industry speaker Keith Powell. "As a travel professional, show your knowledge by addressing them in advance. There is no 'stupid question' in sales but many times the salesperson skips the simple items leaving the buyer to guess or assume," Powell writes.

View Full Article in:

Travel Research Online

Published in Brief: