Nanigans says it can boost performance of Facebook install ads

02/8/2013 | AllFacebook.com

Fab.com, TinyCo and Wooga are among the brands that are using Nanigans' new mobile platform for mobile-app install ads on Facebook. CEO Ric Calvillo says that the platform is "the first Facebook mobile advertising solution that optimizes for true lifetime return on ad spend." The company said one mobile gaming company had a 91.9% return on investment over an entire app-install campaign on Facebook.

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