Schwab to invest more in marketing, hires CP+B as new shop

02/8/2013 | Reuters · Advertising Age (tiered subscription model)

Charles Schwab is coming out of a period of austerity and poor earnings reports and is vowing to spend more on marketing to compete better against online rivals and other financial companies. Now under Chief Marketing Officer Jonathan Craig, who was recruited from AT&T in September, the company has concluded a creative review, parting ways with Havas Worldwide for all but a portion of the work, and hiring Crispin Porter + Bogusky for the rest.

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