Stores seek to match online tracking

02/8/2013 | Economist (tiered subscription model), The

Online merchants have an advantage when it comes to tracking every move their visitors make, but retailers have security cameras and other equipment in place to help them boost their ability to track customer trends. At American Apparel stores, sales are up since managers began using data from cameras to analyze traffic patterns and staff accordingly, says tech chief Stacey Shulman.

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Economist (tiered subscription model), The

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