Seeking out next big thing at iMedia

02/9/2005 | Advertising Age (tiered subscription model)

Conferees at the four-day iMedia Summit in Bonita Springs, Fla., are abuzz with questions about the next big thing in interactive marketing. Whether it turns out to be cell phone advertising, blogs or handheld games, marketers are eager to capitalize on new trends that offer traction, response tracking and interactivity.

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Advertising Age (tiered subscription model)

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