New ad accompanies Kobe shoe

02/9/2006 |

Nike, Inc. is launching a new campaign for the release of the Zoom Kobe I sneaker that includes a TV spot featuring NBA star Kobe Bryant running drills accompanied by a voiceover that has Kobe saying: "Love me or hate me, it's one or the other. Always has been." Bryant lost endorsement deals with McDonald's and Nutella when he was charged with sexual assault in 2003, but his career has been on the rise of late.

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