Wieden wins Old Spice

02/9/2006 | Advertising Age (tiered subscription model) · Adweek

Independent Wieden + Kennedy has made a successful pitch for the global creative account for Procter & Gamble's Old Spice deodorant brand, replacing Publicis Groupe's Saatchi & Saatchi. Wieden will be responsible for all communications planning and media buying in North America, while Publicis Groupe's Starcom MediaVest Group will keep media duties in all other markets.

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Advertising Age (tiered subscription model) · Adweek

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