Poll: One in three YouTube regulars watch less TV now

02/9/2007 | MediaPost Communications

Nearly one-third of regular YouTube users watch less TV now as a result of time spent on the site, according to an online survey conducted by Harris Interactive. Among other noteworthy results: 42% of U.S. adult Net users have screened a video at YouTube, and 14% are regular visitors to the site; but 73% of frequent YouTube users report they would not use the site as much if clips included short video ads.

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