10 big brand success stories

02/9/2009 | Mashable

A number of large companies are successfully incorporating social media into their marketing strategies. For example, Blendtec's now famous "Will it blend?" campaign showed quality social media marketing "doesn't always need to cost a lot of money," while the rise of employee blogs at Big Blue proves "leveraging your employees to write about what they love conveys the corporate dedication to the industry."

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