Initiative transformation lures clients, boosts revenue

02/9/2009 | Adweek

In 2008, Interpublic Group's Initiative snagged nearly $1.5 billion in new U.S. billings, with new business and organic growth combining to increase U.S. revenue by 22% to $345 million, reports Adweek, which has named the shop its U.S. media agency of 2008.

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