J.C. Penney launches Valentine's Day promotion online

02/9/2009 | Direct Marketing News

J.C. Penney's new campaign, which is called "Doghouse Prevention Week," encourages consumers to buy their loved ones good Valentine's Day gifts to avoid getting in trouble with them. The campaign's Web site, www.BewareoftheDoghouse.com, offers gift recommendations. It also lets users put someone in the doghouse and check out those who are already there.

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