7UP campaign in India focuses on "lemon refreshment"

02/9/2010 | Business Standard (India)

PepsiCo India has launched a campaign and packaging for 7UP, with TV spots that will show the "mosaic of refreshing emotions that 7UP brings about," said a company executive. The company recently introduced 7UP Nimbooz, a noncarbonated lemon drink, which the executive described as an "authentic lemon drink."

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