A-B looks to reality-TV motif for World Cup promo

02/9/2010 | Advertising Age (tiered subscription model)

Anheuser-Busch InBev appears to be planning a FIFA World Cup promotion designed to resemble the "Big Brother" reality show. An online notice seeks 32 fans to live in "luxurious accommodations" in Cape Town, South Africa, with the opportunity to "share their passion for their home team with each other and the world."

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