A-B looks to reality-TV motif for World Cup promo

02/9/2010 | Advertising Age (tiered subscription model)

Anheuser-Busch InBev appears to be planning a FIFA World Cup promotion designed to resemble the "Big Brother" reality show. An online notice seeks 32 fans to live in "luxurious accommodations" in Cape Town, South Africa, with the opportunity to "share their passion for their home team with each other and the world."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY