Golden Grahams campaign targets job seekers

02/9/2010 | SmartBrief/SmartBlog on Social Media

Golden Grahams cereal is reaching out to young adults who are tackling the job market through its Golden Grant Stimulus Package social-media campaign. The campaign invites visitors to to submit stories about their job search, the best of which will be animated and distributed via multiple platforms, including Facebook, Twitter and YouTube. "It's really about helping our brands be more social and connecting with our consumers over time," said Golden Grahams' Antoinette Coleman.

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