How to turn social buzz into sales

02/9/2010 | iMedia Connection

As social marketing matures, it's time to stop thinking solely in terms of buzz, and start figuring out how to use social tools to make sales, writes Clay McDaniel. The trick, he argues, is to avoid spamming your followers, and instead to listen to your customers and offer tailored deals based on those conversations. "Get social-media promotions right, and your brand will reap the rewards: cold, hard sales," McDaniel writes.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA