Orange Business Services keeps its social strategy simple

02/9/2010 | SmartBrief/SmartBlog on Social Media

Going back to basics is the best way to turn your business into a social-media success story, says Yann Gourvennec, digital-media chief at Orange Business Services. Technological wizardry becomes outdated almost instantly, he argues, so the important thing is to stay focused on your company's message and core goals.

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