What can Twitter lists do for your company?

02/9/2010 | SocialMediaExaminer.com

You need to be able to draw the right people to your Twitter account if you want to get the most out of the service, writes Cindy King. One way of doing that is with Twitter lists, which aggregate content from a range of Twitter accounts. By curating and sharing lists, you'll gain recognition and respect within your niche -- and earn the attention and gratitude of the people you choose to include. "Twitter's list feature can add some extra marketing power to your Twitter strategy if you take some time to get it right," King writes.

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