Advisers won't succeed by being patronizing to female clients

02/9/2012 | AdvisorOne

Advisers who want to win the trust of female clients need to make financial information clear without trying to dumb it down, says Teresa Dentino, CEO of The Financial 411. At the same time, women could improve their own financial planning efforts by dropping fears about finances and the notion that their husbands are better at handling the math.

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