Arby's ties brand revamp to Summer Olympics

02/9/2012 | Business Insider

Arby's plans to unveil a high-profile ad campaign, a simpler menu and a new look for its stores this summer, aiming to make a splash during the Olympics, new marketing chief Russ Klein said. The changes will be designed to appeal to the 15% of consumers who account for more than half the quickservice chain's sales.

View Full Article in:

Business Insider

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Manager of Accounting
The Vitamin Shoppe
North Bergen, New Jersey
Senior Manager Merchandising Asia China Implementation GBP
Walmart
Bentonville, Arkansas
Regional HR Manager
DAVIDsTEA
Boston, Massachusetts
Manager, Media Relations - National
Macy's
New York, New York
WebSphere Commerce Center eCommerce Developer
The Kroger Company
Blue Ash, Ohio