Jack in the Box tries mobile for BLT cheeseburger campaign

02/9/2012 | Mobile Marketer

Tech-savvy young male users are the target for Jack in the Box's new mobile campaign that brings together video, social and interactive features on a dedicated mobile website. The chain is promoting its new BLT cheeseburgers with the campaign from digital agency StruckAxiom. Among other things, website visitors are asked to gauge their love of bacon by pressing their mobile device.

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