Lucky magazine's response codes are a hit with readers

02/9/2012 | Mobile Marketer

Lucky magazine is extending its use of mobile response codes in editorial copy after readers responded positively to such codes beginning with the November issue. The added material available digitally through each scan means "the companion [application] has become sort of an immersive experience for the magazine," said Roger Matus, executive vice president of Nellymoser, which built the app.

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