New Edition of the International Journal of Mobile Marketing now available

02/9/2012

The new edition of the International Journal of Mobile Marketing (IJMM) is live, chock-full of new content, features and research from contributors across the mobile industry.

From a special section that expertly outlines the opportunities, challenges and attitudes around mobile marketing and advertising in India, to path-breaking research and models that harness our interaction with mobile social networks to drive frequency (and results!), this issue is the one if you are looking for a balanced mix of academic insights and practical business advice. Learn more and purchase your copy of the latest IJMM issue.

View Full Article in:

http://www.mobilegroove.com/journal-mobile-marketing-opportunities-across-india-...

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