The new edition of the International Journal of Mobile Marketing (IJMM) is live, chock-full of new content, features and research from contributors across the mobile industry.
From a special section that expertly outlines the opportunities, challenges and attitudes around mobile marketing and advertising in India, to path-breaking research and models that harness our interaction with mobile social networks to drive frequency (and results!), this issue is the one if you are looking for a balanced mix of academic insights and practical business advice. Learn more and purchase your copy of the latest IJMM issue.
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