NBCSN mines audience gold on first day of Winter Olympics

02/9/2014 | Multichannel News

NBCSN, for its first full day of Winter Olympics coverage Saturday, set new audience highs for daytime. NBCSN from 6 a.m. to 2:30 p.m. attracted a record audience of 2.6 million viewers on average, an increase of more than 100% over its audience for the same time frame during the 2012 Summer Olympics. The sports network's airing of the team figure skating event in the 1 p.m. time slot averaged 4.9 million viewers, a new high.

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