Google makes a bid for print prominence

Marketers can bid on Google for ad space in 28 magazines, including Entrepreneur, Motor Trend, and Martha Stewart Living. Unlike Google's earlier test of the concept, which broke pages down into listings, the ads range in size from the typical quarter-page to a full-page and give the buyers the same "creative control" as if they purchased the space directly from a publication.

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San Jose Mercury News (Calif.) (free registration) · New York Post · Advertising Age (tiered subscription model)

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