Interpublic taps insider to oversee troubled Lowe

02/10/2006 | Advertising Age (tiered subscription model)

Stephen Gatfield, Interpublic Group's EVP for strategy and network operations, will take on an informal oversight role at Lowe Worldwide, which has struggled to retain clients and executives as its founder, Frank Lowe, launches a new European shop with former Lowe client Tesco as its first account. Gatfield will work closely with Worldwide CEO Tony Wright, who left WPP Group's Ogilvy & Mather in November 2004, to turn around Lowe.

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