CBS O&Os try a prime-time shot of Absolut

02/10/2009 | Mediaweek · NYTimes.com · CNNMoney

CBS owned-and-operated stations in New York, Los Angeles, Chicago, Miami, Denver and elsewhere aired a spot for Absolut vodka in prime time during Sunday's 51st Annual Grammy Awards. The spot also ran on many CBS affiliates. It marked the first time a distilled-spirits ad ran on CBS-owned TV stations, according to reports.

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Mediaweek · NYTimes.com · CNNMoney

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