Coke's NASCAR promotion shifts gears

02/10/2010 | MediaPost Communications

Coca-Cola has introduced Family Track Walks, a program that allows NASCAR fans to walk the first lap alongside NASCAR drivers. The season-long program, to begin Sunday at the 2010 Daytona 500, extends a NASCAR relationship that includes Coca-Cola-sponsored drivers and activities.

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Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA