ESPN to rename subscription video site as part of new push

ESPN for the spring launch of the baseball season will be making a new marketing push for its online subscription-based site for video of live events. The site, which is being renamed, also may seek new partnerships to provide the service on Web-enabled TVs and gaming consoles.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY