J&J targets stressed-out women with relaxation plan

02/10/2010 | NYTimes.com

In a departure from its core product business, Johnson & Johnson is marketing a subscription-based online stress-management service called Upliv, which offers women access to an array of products, online content and advice geared toward relaxation. Upliv is set to be introduced to TV viewers in several major cities via an infomercial starring actress Angie Harmon.

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