Plan puts beverage calorie counts in front

02/10/2010 | Wall Street Journal, The

The Coca-Cola Co. and PepsiCo are among the supporters of a beverage-industry plan to put calorie counts on the fronts of containers by the end of 2012. The move is part of a wider health-awareness initiative promoted by first lady Michelle Obama, and would list total calories for containers 20 ounces or less, and calories per 12-ounce servings for larger packaging. The ABA says the industry is dedicated to bringing beverages with fewer calories to market as well as reducing portion sizes.

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