Recession-era branding poses challenge for marketers

02/10/2010 | Knowledge@Wharton

To remain successful during a recession, marketers need to be particularly innovative, participants in a recent panel said. By rebranding a product to be more responsive to a customer's needs during a recession, companies can offset the impact of reduced consumer spending, they concluded.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Pharmacy Benefit Analyst/ Auditor
Nationwide, SL_Nationwide
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC