Target launches mobile gift-card service for shoppers

02/10/2010 | TWICE

The retailer is expanding its gift-card program to enable redemptions over mobile handsets. Customers save card data to a secured Target.com account and can go online to check card balances and access cards at checkout using the retailer's bar code scanning. It's all about simplifying the purchase process, said Steve Eastman, Target.com president.

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