Do consumers wants mobile apps or mobile Web?

02/10/2012 | eMarketer

The choice between developing a mobile app or a mobile website accessible by browsers may best be made by determining which type of mobile audience is sought. A study by Yahoo! and Ipsos indicates that mobile users largely prefer browsers for shopping and doing searches but tend to use apps for navigation and making connections.

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SmartBrief Job Listings for Retail

Job Title Company Location
Product Manager
Smithsonian Museum Retail
Washington, Dist. Columbia
Mgr of Merchandising and Supply Chain Systems
BJ's Wholesale Club
Westborough, Massachusetts
communications program manager, Partner Resources-Seattle, WA
Starbucks
Seattle, Washington
director, mobile engineering, Global Technology - Seattle, WA
Starbucks
Seattle, Washington
Sr. Social Media Specialist
DSW
Columbus, Ohio