Do consumers wants mobile apps or mobile Web?

02/10/2012 | eMarketer

The choice between developing a mobile app or a mobile website accessible by browsers may best be made by determining which type of mobile audience is sought. A study by Yahoo! and Ipsos indicates that mobile users largely prefer browsers for shopping and doing searches but tend to use apps for navigation and making connections.

View Full Article in:

eMarketer

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Multichannel eCommerce Merchant
Tractor Supply Company
Brentwood, Tennessee
Senior Manager, Account Collections
Wal-Mart Stores, Inc.
Derby, Kansas
Site Merchandise Manager
Dick's Sporting Goods
Pittsburgh, Pennsylvania
Macy's Director, Operations Omni Initiatives
Macy's
New York, New York
Loss Prevention Investigator
Tractor Supply Company
Brentwood, Tennessee