Do consumers wants mobile apps or mobile Web?

02/10/2012 | eMarketer

The choice between developing a mobile app or a mobile website accessible by browsers may best be made by determining which type of mobile audience is sought. A study by Yahoo! and Ipsos indicates that mobile users largely prefer browsers for shopping and doing searches but tend to use apps for navigation and making connections.

View Full Article in:

eMarketer

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Manager Store Systems
PetSmart
Phoenix, Arizona
Director of Financial Planning and Analysis
The Orvis Company
Sunderland, Vermont
Director Compliance Training & Communications
Walgreens
Deerfield, Illinois
IT Director, Business Solutions and Projects
Hibbett Sporting Goods, Inc.
Birmingham, Alabama
Sr. Analyst, Merchandising
Total Wine & More
Potomac, Maryland