Is Facebook's internal search engine failing brands?

02/10/2012 | Adweek

Brands increasingly use a Facebook logo in their print and broadcast ads, but it's not always easy for consumers to track down a brand's presence on the site, says 360i's David Berkowitz. Official brand pages don't always pop up when users search the site, and search results often are clogged with unofficial fan-made pages. "I'd say Facebook search is broken, but it was never working right to begin with," Berkowitz says.

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