Tread carefully when considering a new concept

02/10/2012 | SmartBrief/SmartBlog on Restaurants

Changing your restaurant's concept can work as a way to meet changing demand and spur future growth, but the prospect can be pricey and operators should first make sure they've explored growth possibilities within the existing concept, says consultant Denise Lee Yohn. She also advises chains looking to make a change to try a test to figure out what type of change to make.

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