Intellijoy's expansion into casual games starts off well

02/10/2013 | VentureBeat

Intellijoy's Runaway Studios division, which it formed as it expands from educational applications to casual games, has a hit with its first app, Rescue Roby. Although Intellijoy's education apps reach more than 10 million unique users, "monetization is quite limited," founder Alex Turetsky says. Runaway Studios will create and publish games with in-app purchases and ads -- which Turetsky thinks should be avoided in education apps. The division will also publish games from third-party developers, leveraging its ability to get apps "ready for prime time," Turetsky says.

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