Mondelez International has chosen Wieden+Kennedy to handle U.S. creative duties for its Trident gum brand. Responsibility for Trident outside of the U.S. will remain with Saatchi & Saatchi, with a Mondelez spokesperson explaining the shift from a global strategy by noting that gum is a "challenged category" in the U.S.
Trident account in the U.S. goes to Wieden+Kennedy
SmartBrief Job Listings for Media
|COO - Digital Product Manager – Data||
|Director of Communications||
Mobile Marketing Association
|New York, NY|
|Print Production Manager||
Wilen New York
|Farmingdale 11735, NY|
|VP Client Services||
Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.