Trident account in the U.S. goes to Wieden+Kennedy

02/10/2013 | Advertising Age (tiered subscription model)

Mondelez International has chosen Wieden+Kennedy to handle U.S. creative duties for its Trident gum brand. Responsibility for Trident outside of the U.S. will remain with Saatchi & Saatchi, with a Mondelez spokesperson explaining the shift from a global strategy by noting that gum is a "challenged category" in the U.S.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
Solutions Engineer
Portland, OR