Mondelez International has chosen Wieden+Kennedy to handle U.S. creative duties for its Trident gum brand. Responsibility for Trident outside of the U.S. will remain with Saatchi & Saatchi, with a Mondelez spokesperson explaining the shift from a global strategy by noting that gum is a "challenged category" in the U.S.
Trident account in the U.S. goes to Wieden+Kennedy
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA