Anheuser-Busch uses retail lab to reinforce merchandising strategies

02/10/2014 | BevIndustry.com

Anheuser-Busch has designed a laboratory at its St. Louis headquarters to allow retailers selling its products to learn how to better merchandise and manage beer sales. The lab is split into four channels including grocery, convenience, package liquor/military and on-premise, said Greg McLeod, A-B's vice president of trade marketing for grocery. Among the ideas for grocers are merchandising products at deli counters or in the produce section.

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