Consumers, marketers embrace food as fuel messaging

Consumers are increasingly looking to their food to provide energy and ease exhaustion -- and marketers of cereals, snack foods and even dog treats are responding by incorporating energy themes into their messaging. Ads for Quaker oatmeal products from BBDO encourage people to fight the "human energy crisis," and Mondelez International says its belVita breakfast biscuits "release steady energy all morning long."

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