Embrace your niche to avoid startup failure

02/10/2014 | BusinessNewsDaily.com

Startups are advised to focus on carving out a niche for your company rather than trying to appeal to everyone right out of the gate, according to James Sun, founder of Pirq and Anomo. "Many startups try to do too many things well, and so they do nothing exceptionally well. ... After you dominate the niche feature or market, then you should expand," he advises.

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